the key to

“In most real-world conflicts, the key to victory lies not on a battlefield, or in any one special strategy or tactic, but inside your opponent’s head.” - Bill Reader

Comment: Your mind-set attacks his mind-set. Understanding the mind-set concept allows you to intimidate the adversary’s mind-set changing his mind-state allowing a psychological opening. Attack your adversary’s mind and the body and spirit will follow. More often than not, the battle is won or lost before the first blow provided you make use of your psychological mind-set tool.